Thursday, May 29, 2008

Weeee're BLOGGIN!

For five years now, predicate, ink. has been in the business of stamping predicates onto pre-existing subjects. The formula has been as follows: we start with a salamander (subject); we draw it and we say WHAT (predicate) it IS or LIKES (verb), following that simple yet beautiful sentence construction, that foundational structure of the English language, that sentence form without which we could not even make sentences: Subject-Verb-Predicate.

And so: Salamanders like cupcakes. Rats are squooshy. And The seahorse rejects conventional gender roles. Some of these statements are predicated upon Facts Observable in Nature. Others of these statements are predicated upon absolutely nothing.


Most of them fall somewhere in between.

So, we've scrawled squiggly predicates onto seahorses; we've typed predicates onto ducks; we've predicated about the most unlikely of creatures -- from boobies to mermaids to narwhals; and we've printed it all (some of it) onto bags and tee-shirts; and we've typed it all ploddingly but surely onto an amateurish single-page (read: AWESOME) website (www.predicateink.com/) where you can't do much, but you can, in fact, BUY STUFF.

But the time has come for predicate, ink. -- in line with its institutional and ideological belief (as set forth in the predicate, ink. Mission Statement) that it shall place text where-so-ever it sees fit and culturally relevant to do so -- to place its textual stamp upon a new subject. This time it's the internet and: the internet is serious.

It's the predicate text you've always known; it's predicate text as you've never known it before. It's news, it's ideas, it's new drawings and old drawings; it's where to buy the stuff, it's how to buy it, it's how to wear it, it's predications on all we see fit and culturally relevant. It's news you can trust, it's multimedia features, it's smell-o-vision, it's firsthand accounts of the animals themselves as told to guest writers from the New. York. Times (Metro Section!) -- hell, we're not quite sure what it is yet!

But it's going to be serious. And you are going to want to be part of it (by reading and commenting!)

It's predicate text, only scrollable.